A hidden camera investigation into sales practices for Bell Canada — Canada’s biggest telecom — reveals repeated deception by sales reps going door-to-door in neighbourhoods just outside Toronto.
CBC’s Marketplace and Go Public teamed up to investigate how customers are sold Bell’s Fibe TV, internet and home phone at the front door. A Marketplace producer went undercover in the telecom industry, getting hired for a job selling Bell products door-to-door, documenting sales tactics during seven record-breaking cold days and nights in December and January.
“Everybody can make a ton of money [selling Bell products],” said Mohamed Abdelhadi, the man who hired our producer, and who runs one of the third-party companies selling Bell services door-to-door.
As CBC’s hidden cameras rolled, sales reps knocked on door after door — misrepresenting monthly prices, promo deals, internet speeds and Bell’s “fibre optic network” reach, often using misinformation and omission of important facts to dupe customers.
The investigation was prompted by frustrated Bell customers who contacted CBC after reading a series of stories about high pressure sales and unethical sales tactics at Canada’s major telecoms.