Ending Ageism Together
The National Pensioners Federation is a founding partner of the Canadian Coalition Against Ageism (CCAA).
What is Ageism?
Ageism is a root cause of human rights violations against older people.
1 out of 2 people are greatly affected by ageism globally.
Ageism is destructive to healthy aging and the economy, while also disrupting intergenerational harmony.
It is imperative to protect older people’s human rights.
Join the Movement
Through the ‘Lens of Ageism’
Stories Untold, Shared Out Loud Make Change
Ageism Resources
Ageism is a form of discrimination and stereotyping based on age, which predominantly affects older individuals. Explore the biases and severe consequences ageism has on a global scale.
Ipsos Survey and Ageism Forum Report
A new Ipsos survey reveals a critical need to combat ageism in Canada.
Ottawa, ON – A new study commissioned by the Canadian Coalition Against Ageism (CCAA) exposes a critical need to combat ageism in Canada and improve understanding among Canadians about the threat it poses to our health, economy, and social fabric.
The survey of 1000 Canadian adults over 25, conducted by Ipsos, reveals that:
- While 54% of Canadians are familiar with the concept of ageism, 87% fail to grasp its widespread prevalence. With nearly half of the global population harbouring ageist attitudes, this lack of awareness of the issue is deeply alarming.
- 64% of Canadians acknowledge that feelings of age discrimination harm mental and physical health.
- Meanwhile, 42% express anxiety about aging themselves, and 31% report experiencing self-ageism, such as negative feelings about their own aging.
- Just 44% of Canadians agree that ageism has a negative economic toll, underscoring the need to raise awareness about its far-reaching societal and financial impacts.
The World Health Organization defines ageism as stereotypes, prejudice, and discrimination based on age – manifesting itself in everyday interactions, biased policies and systems, and ‘self-ageism’ (internalized negativity about one’s own aging). Widespread ageist attitudes harm health, stifle potential, and erode the dignity of seniors in our communities.
The CCAA, with the International Longevity Centre-Canada and other partners, hosted a Canadian Institutes of Health Research-sponsored Ageism Forum in June 2024 in Ottawa, presenting actionable solutions to this pervasive issue.
- Health Care Must Change: Ageism leads to older persons being dismissed, ignored, or receiving substandard care. Addressing these biases ensures that age does not determine the quality of care received.
- Education is Critical: Teaching about ageism in schools, workplaces, and health care is one of the most effective strategies for change.
- Intergenerational Connection: Programs fostering relationships between younger and older persons reduce stereotypes and promote understanding.
- Nothing About Us Without Us: Older persons must be central to decision-making and research. Their lived experiences provide invaluable insights that drive meaningful change.
Together, we can create a Canada where everyone lives with dignity, respect, and opportunity.
Learn more about the CCAA
Find our how you can get involved in the fight to #StopAgeism by visiting the CCAA website today.