October 9th, Ageism Awareness Day

Age is one of the first things we notice about other people. However, age is often used to categorize and divide people in ways that lead to harm, disadvantage and injustice and erode solidarity across generations. This is ageism: the stereotypes (how we think), prejudice (how we feel) and discrimination (how we act) towards others or ourselves based on age.

Ageism is pervasive, affects people of all ages from childhood onwards and has serious and far-reaching consequences for people’s health, well-being and human rights. Ageism can be found within institutions, in interactions between people and within ourselves. Globally, 1 in 2 people are ageist against older people and in Europe, younger people report more perceived ageism than other age groups.

Ageism remains largely invisible despite its wide reach and negative impact on individuals and society. However, it can be combated: policies and laws, educational activities and intergenerational interventions have all been proven to work to reduce ageism. To create a world for all ages, stakeholders across countries, sectors and disciplines must invest in these three strategies, support further research and data collection in this area and join the global movement to change negative narratives around age and ageing. Visit ; https://www.aworld4allages.org/global-intergenerational-week-2024

Contact the NPF

Get in touch with the National Pensioners Federation by filling out the form below. We will get back to you as soon as we can.




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